The CLEAR Score
Trust before publish.
CLEAR is a 28-question audit that scores any piece of writing on the five things readers actually use to decide whether to trust you - and gives you a line-by-line plan to fix what's broken.
Not a mockup
A real CLEAR audit, run live.
This is a real LinkedIn post, scored by the same engine every audit runs through - no editing, no cherry-picked questions. Here is exactly what it returned.
After 37 years as an enterprise and solution architect, I've watched the same pattern repeat across every major technology wave. Most enterprise AI projects aren't failing. They're succeeding at the wrong thing. A new SAP survey, reported by CIO Dive, found enterprise AI IS delivering value: better business insights, stronger customer interactions. But the cost savings and efficiency gains most boards approved the budget for? Not materialising. That's not a technology failure. That's an architecture failure. Someone built the business case around headcount reduction. No one designed for where the value would actually land.
- Q23 · Action
The post does not define any KPIs or measurement to judge whether it achieved its objective (engagement, downloads, or reader action).
- Q2 · Credibility
Key claims lack named evidence or linked data. The referenced 'SAP survey, reported by CIO Dive' is mentioned but not cited.
- Q8 · Leverage
The POV is persuasive but not supported by a unique diagnostic, pattern set, or checklist that would distinguish it from common consultancy narratives.
- Q19 · Action
The post invites reflection but does not give a single, timeboxed, explicit next step for readers to take.
"This LinkedIn post presents a concise, experienced POV: enterprise AI often delivers value to new places but fails to capture the expected ROI because architecture and measurement weren't designed to capture it. It is well-suited to provoke CIOs and architects, but it lacks cited evidence for its broader claims and would benefit from one short anonymised case and a concrete, timebound next step or template to convert readers' interest into action."
The framework
Five pillars. One score.
Most "writing tools" check grammar. CLEAR checks whether a thoughtful reader will believe you.
Credibility
Trust starts with accountability. CLEAR checks for a named author, supported claims, defensible point of view and honest disclosure.
Leverage
Good content enables a better decision or action. CLEAR rewards original insight, calibrated depth and value the reader can actually use.
Empathy
Resonance beats reach. CLEAR scores whether the piece names a real tension, matches the audience's state and feels written for them.
Action
Content shouldn't dead-end. CLEAR checks for a clear next step, proportionate commitment and a way to measure outcome.
Reach
Channel-aware scoring - a lead magnet is not judged like a LinkedIn post. CLEAR rewards citable passages, native format fit and distinctive voice.
Inside a CLEAR audit
Not feedback. A diagnosis.
Every audit returns a weighted score, hard-gate alerts for deal-breakers, a ranked remediation playbook and channel-aware guidance. You don't get told the draft is "fine" - you get told what to change, in what order.
- Weighted CLEAR score with pillar-by-pillar breakdown
- Hard-gate filter for credibility-killing issues
- Ranked remediation playbook with per-question coaching
- Audience and channel-specific guidance
- Distinctiveness and authenticity checks - not just grammar
- Sharable trust badge to certify finished work
Who it's for
Built for people whose words carry weight.
Marketing & content teams
Run every long-form piece through CLEAR before it ships. Stop guessing whether a draft will land - get a scored, line-by-line remediation plan in seconds.
Founders & consultants
Your lead magnets, sales pages and proposals are the trust layer of your business. CLEAR makes sure the work that represents you actually does.
Editorial & coaching
Use CLEAR as a structured editorial second opinion. Coach writers against a framework instead of vibes.
Thought leadership
LinkedIn posts, newsletters, podcast outlines, blog posts - score each surface against its own channel-native standards.
Knowledge products
Courses, ebooks, whitepapers - CLEAR helps you ship gated content that holds up to a CTO-level reader.
AI-assisted writing QA
Use CLEAR as the human-in-the-loop check for anything drafted with AI. Catch generic phrasing, weak evidence and broken logic before publish.
Channel-aware
A LinkedIn post, a lead magnet and a sales page are scored against their own native standards - not one generic rubric.
Diagnostic, not generic
CLEAR doesn't say "make it punchier." It says "Q22 fails because you ask for action without a pathway. Here's the fix."
Built for the AI era
The point of CLEAR is to catch what AI drafts get wrong: generic voice, weak evidence, claims without sources.
Every audit
A report that tells you what to fix, not just a score.
Top Wins summary
Free, every tier
One page. Your score plus the top 5 highest-impact fixes, ranked by how much each one moves the needle. Preview on screen or download as a PDF - no upgrade required.
Full detailed report
Silver tier and up
Every one of the 28 questions, pillar-by-pillar breakdown, audience-specific guidance, and a full priority-ranked remediation playbook - the complete architecture of the score.
Score your next piece in 60 seconds.
Free tier includes three full audits per month. No credit card.