The CLEAR Score
Trust before publish.
CLEAR is a 28-question audit that scores any piece of writing on the five things readers actually use to decide whether to trust you - and gives you a line-by-line plan to fix what's broken.
The framework
Five pillars. One score.
Most "writing tools" check grammar. CLEAR checks whether a thoughtful reader will believe you.
Credibility
Trust starts with accountability. CLEAR checks for a named author, supported claims, defensible point of view and honest disclosure.
Leverage
Good content enables a better decision or action. CLEAR rewards original insight, calibrated depth and value the reader can actually use.
Empathy
Resonance beats reach. CLEAR scores whether the piece names a real tension, matches the audience's state and feels written for them.
Action
Content shouldn't dead-end. CLEAR checks for a clear next step, proportionate commitment and a way to measure outcome.
Reach
Channel-aware scoring - a lead magnet is not judged like a LinkedIn post. CLEAR rewards citable passages, native format fit and distinctive voice.
Inside a CLEAR audit
Not feedback. A diagnosis.
Every audit returns a weighted score, hard-gate alerts for deal-breakers, a ranked remediation playbook and channel-aware guidance. You don't get told the draft is "fine" - you get told what to change, in what order.
- Weighted CLEAR score with pillar-by-pillar breakdown
- Hard-gate filter for credibility-killing issues
- Ranked remediation playbook with per-question coaching
- Audience and channel-specific guidance
- Distinctiveness and authenticity checks - not just grammar
- Sharable trust badge to certify finished work
Who it's for
Built for people whose words carry weight.
Marketing & content teams
Run every long-form piece through CLEAR before it ships. Stop guessing whether a draft will land - get a scored, line-by-line remediation plan in seconds.
Founders & consultants
Your lead magnets, sales pages and proposals are the trust layer of your business. CLEAR makes sure the work that represents you actually does.
Editorial & coaching
Use CLEAR as a structured editorial second opinion. Coach writers against a framework instead of vibes.
Thought leadership
LinkedIn posts, newsletters, podcast outlines, blog posts - score each surface against its own channel-native standards.
Knowledge products
Courses, ebooks, whitepapers - CLEAR helps you ship gated content that holds up to a CTO-level reader.
AI-assisted writing QA
Use CLEAR as the human-in-the-loop check for anything drafted with AI. Catch generic phrasing, weak evidence and broken logic before publish.
In their words
What teams say after they audit.
"We were shipping content faster than ever and quietly losing the room. CLEAR told us exactly why - and what to fix - in one pass."
"I used to argue with writers about whether a draft was 'good'. CLEAR gave us a shared language. Editorial fights dropped to zero."
"My lead magnet scored Bronze on the first audit. The remediation playbook walked me to Gold in two revisions. Conversion almost doubled."
"The channel-aware scoring is what sold me. A LinkedIn post and a 12-page lead magnet shouldn't be judged the same way - and CLEAR is the only tool that gets that right."
Quotes shown are representative composites from early-access users. Named case studies available on request.
Channel-aware
A LinkedIn post, a lead magnet and a sales page are scored against their own native standards - not one generic rubric.
Diagnostic, not generic
CLEAR doesn't say "make it punchier." It says "Q22 fails because you ask for action without a pathway. Here's the fix."
Built for the AI era
The point of CLEAR is to catch what AI drafts get wrong: generic voice, weak evidence, claims without sources.
Score your next piece in 60 seconds.
Free tier includes three full audits per month. No credit card.