The CLEAR Framework v2.1
The internet is flooded with confident, well-formatted, fundamentally untrustworthy writing. CLEAR is an open scoring framework that grades any article, post, or page against the five things readers actually use to decide whether to believe you.
3 free audits per month · No credit card required
Each letter of C.L.E.A.R is a measurable dimension of trustworthy writing. Every audit scores 28 questions across these five pillars on a 0–2 scale.
Is the message unambiguous, scannable, and free of jargon?
Does the argument hold up? Are claims connected by reasoning, not assertion?
Are claims grounded in named sources, data, or first-hand experience?
Does the voice sound human, original, and accountable - not generic AI?
Does it actually serve the reader's job, decision, or moment?
Before scoring, your content passes through 5 deal-breaker gates - undisclosed AI authorship, factual hallucinations, manipulative tone, and more. Fail any one, and the audit halts with a structural alert.
All 28 questions are graded 0, 1, or 2 by a calibrated model. Pillar weights shift based on content mode (trust-building, decision-making, teaching, conversion) and target audience.
Every question scoring below 2 gets a concrete rewrite suggestion - what's missing, how to upgrade. Plus a sharable nutrition-label badge you can paste on your site.
Bring measurable trust standards to your editorial pipeline. Use CLEAR as a pre-publish quality gate - not as a content-generation tool, but as the bar you generate against.
Your blog, your launch posts, your landing pages - graded by the same dimensions investors, customers, and Google E-E-A-T raters actually look for.
Defend your strategic recommendations with a transparent, auditable score. Show clients the before-and-after on every brief.
Teach writers what trust actually looks like on the page, line by line, with grounded remediation instead of vibes.
Paste a draft, upload a file, or point us at a URL. We'll return a weighted score, pillar breakdown, hard-gate audit, and a line-by-line remediation plan.
Start a free audit