The CLEAR Framework v2.2
Audit your content the way trust is actually built.
The internet is flooded with confident, well-formatted, fundamentally untrustworthy writing. CLEAR is an open scoring framework that grades any article, post, or page against the five things readers actually use to decide whether to believe you.
3 free audits per month · No credit card required
Five pillars of trust
Each letter of C.L.E.A.R is a measurable dimension of trustworthy writing. Every audit scores 28 questions across these five pillars on a 0–2 scale.
Credibility
Is there a named, accountable source? Are significant claims supported, and is the point of view defensible?
Leverage
Can the reader actually do something with this? Does it enable a better decision rather than just adding information?
Empathy
Does it name a specific tension or aspiration and feel written for this reader at this moment?
Action
Is there a clear next step at a commitment level proportionate to the value delivered?
Reach
Is it native to the channel, citable by AI and search, and recognisably from this creator?
How CLEAR works
Hard Gate filter
Before scoring, your content passes through 5 deal-breaker gates - undisclosed AI authorship, factual hallucinations, manipulative tone, and more. Fail any one, and the audit halts with a structural alert.
Weighted scoring
All 28 questions are graded 0, 1, or 2 by a calibrated model. Pillar weights shift based on content mode (trust-building, decision-making, teaching, conversion) and target audience.
Remediation playbook
Every question scoring below 2 gets a concrete rewrite suggestion - what's missing, how to upgrade. Plus a sharable nutrition-label badge you can paste on your site.
Who is CLEAR for?
Content teams shipping at AI scale
Bring measurable trust standards to your editorial pipeline. Use CLEAR as a pre-publish quality gate - not as a content-generation tool, but as the bar you generate against.
Founders writing in public
Your blog, your launch posts, your landing pages - graded by the same dimensions investors, customers, and Google E-E-A-T raters actually look for.
Agencies and consultants
Defend your strategic recommendations with a transparent, auditable score. Show clients the before-and-after on every brief.
Educators and operators
Teach writers what trust actually looks like on the page, line by line, with grounded remediation instead of vibes.
Score your first piece in under 60 seconds
Paste a draft, upload a file, or point us at a URL. We'll return a weighted score, pillar breakdown, hard-gate audit, and a line-by-line remediation plan.
Start a free audit