Proof
See the difference CLEAR makes
Three worked examples across different content types, each tested under a different Content Mode and Audience setting on Step 2 of the audit form. The setting used for each example is shown first, so you can set up your own audit the same way before you score similar content.
Settings used for this example
Discovery Asset / B2B - Out-of-Market (95%)
A shareable LinkedIn post meant to build mental availability with people who do not know you yet.
In today's fast-paced digital landscape, content marketing has become more important than ever. Businesses need to prioritize quality content to stay competitive. Here are a few tips to improve your content strategy. Feel free to reach out if you would like to learn more.
I audited 40 of our own LinkedIn posts against our scoring framework. The ones that got shared were not the polished ones. They were the ones with a specific number in the first line. ‘We cut onboarding from 12 days to 3’ beat every ‘fast-paced landscape’ post we ever ran, four to one. Reply with the metric you are proudest of this quarter and I will tell you if it is strong enough to lead with.
What changed
- -Reach: rewritten natively for LinkedIn's scroll-stopping first line, and ends with a citable, shareable stat instead of generic advice.
- -Credibility: swaps vague advice for a named, verifiable internal data point (40 posts audited).
- -Action: one clear ask (reply with your metric) instead of a vague ‘reach out’.
Examples on this page are illustrative, written to demonstrate the CLEAR audit process. They are not live customer content and are not a promise of specific results.